Save Shadowhunters: How successful was Comic-Con campaign?


Shadowhunters season 2 finale review

Just in case you were wondering how popular Shadowhunters really was at San Diego Comic-Con, let’s just say that it achieved a really rare feat: Social-media dominance without even having a panel at the event.

Per the tweet (via Alex Zalben) below, the currently-canceled series was the fifth most-tweeted-about show during the convention this year. It was ahead of such staples as Arrow, Supergirl, and The Flash, and even one of the other most-popular shows on social media out there in Wynonna Earp. The only ones that fared better were The Clone Wars, Doctor Who, The Walking Dead, and Voltron — which are all properties that have been around for an extremely long period of time.

The #SaveShadowhunters campaign generated tens of thousands of tweets on a Comic-Con specific hashtag, let alone some of the various things that were done on the ground in order to promote the show further. There were people handing out buttons and flyers, as well as some rather creative pedicab branding. One of the cooler things at the convention this year was seeing actor Jack Yang, who plays Asmodeus on the series, actually show up in costume and take some photos in the pedicab.

Whether or not all of this leads to a season 4 remains to be seen, but there is absolutely a lot of enthusiasm around it both among the fans and those working on the show. We’ve shared a number of reactions in the past, but let’s add to this today Jade Hassouné (Meliorn) referring to the two-hour finale (being filmed right now) as simply that, as opposed to a series finale and he made it clear in response to someone that this was intentional on his part. If the cast continues to have hope, why shouldn’t we?

Are you still hoping in regards to the future of Shadowhunters? Let us know some of your thoughts on the subject below!

Meanwhile, be sure to like CarterMatt on Facebook to secure some other information when it comes to the series. We’ll have more updates throughout the campaign and Facebook is a great way to make sure that you never miss one of our updates! (Photo: Freeform.)

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