Outlander season 3 uses Caitriona Balfe, Sam Heughan in relatability marketing push
What makes a show like Outlander great? Well, it means different things to different people, but Starz is clearly banking on its relatability. It doesn’t matter of the show is set in the 20th century, the 18th century, or if they ever jumped forward to the 35th century — it’s one that essentially is about two people […]