Save Shadowhunters billboard officially arrives in Toronto
This morning in Toronto, the fan-fueled billboard for the series was first unveiled at the corner of Bay and Dundas, a prominent intersection in the city right in the heart of downtown. You can see a brief video of it below! It will be on rotation for the next several days, while the series continues to film the final episodes of season 3 in and around the city.
Why choose Toronto for this? It makes sense because the show is filming there, but beyond just that it’s one of the biggest markets for Shadowhunters in all of North America. Toronto is Canada’s largest city and an enormous media hub for the entire country. This is where it will get the most attention and foot traffic in all of Canada. There are also stickers and other promotional items for the campaign nearby so the goal here is to get as much attention for the show as humanly possible. For us the Toronto campaign is extra exciting since this was our home for many years before moving out to California and it holds a special place in our hearts as we are sure it does for the Shadowhunters cast and crew from filming up there for so many years.
Our video about the Toronto ad – We posted this over the weekend, and in it we discuss the impact that these ads could have on the campaign. Watch below, and subscribe for more updates! You can also check out our playlist for some additional information regarding all things Shadowhunters.
Toronto joins a growing list of cities with major #SaveShadowhunters campaigns that includes New York City, Los Angeles, Seoul, and also San Diego when you think about the Comic-Con pedicab event that took place there. For those of you who are looking for more news on the London bus ads that have been promised, we’re hearing that those are starting a little later than first expected on Thursday. That’s something to anticipate when we get around to then!
Related – Netflix discusses Shadowhunters and more at TCA
What do you think about the Toronto billboard, and does this make you all the more excited about the state of the campaign? Share in the comments!
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