“American Idol XIII” has got itself a flashy new Super Bowl-like name, an updated logo, and also apparently plans with their marketing team to continually remind you as often as humanly possible that this show has produced STARS.
In their latest video below, the show tries to model itself like Facebook (or Katy Perry’s “Wide Awake” lyric video, which was basically also modeled after the social-networking site) as it goes through a timeline of all of the major events regarding their past contestants. You have mentions of a number of people, whether it be Kelly Clarkson, Carrie Underwood, Daughtry, Fantasia, Jennifer Hudson, Jordin Sparks, Phillip Phillips, and others. While the artists above all had video mentions, there are others, such as David Cook and Adam Lambert, that are at least mentioned via text. It is sort of interesting that rather than trying to recognize the most-recent winner last in Candice Glover, the focus is instead thrust on to someone in Phillip, who won over a year ago.
All in all, we admire the amount of effort and energy that is being put into the show. It really feels like Fox and the new producers are energized, and ready to prove that this is the show that most of America originally fell in love with. But at the same time, everyone already knows that you’ve had some great winners, and nobody really is going to watch at this point with the expectations of the next Carrie Underwood. There’s no guarantee that the winner will even get out an album the same year that the show ends. “The Voice” has already proven that being entertaining is enough to get people watching; if you can promise a good time along with a track record, that seems to be the ideal direction to take.
You can view some more recent “American Idol” promos at the link here, and we do admit that this is the most excited we’ve been for a season since season 10. Prior to that, it’s hard to really think of when we were stoked to see what the show had to offer months before it even premiered.