NBC’s ‘The Voice’ season 5: Adam Levine on difficulties of launching star

Adam LevineWhile you may love or hate Adam Levine, there is one thing that he has to receive a marginal amount of credit for: Not blowing smoke up anyone’s butt, even if he is saying some things that are pretty polarizing. This time around, though, the Maroon 5 frontman is right on the money when talking about the notion that while “The Voice” winners Cassadee Pope and Danielle Bradbery are doing okay thus far in their post-show careers, there has yet to be a champion that has broken out into the music industry as the next big thing.

For Adam, one of the reasons for that is simply that there has to be a perfect combination of things that happen. For more on that, just take a look at what he specifically said at NBC’s Television Critics Association event today:

“It would be really nice if we were to launch a new star … [But] a lot of things have to happen in order for that to take place. The goal of the show is to do what we can do with these amazing singers while they’re on the show to get somebody into the front to win the show. We all know that the lightning in a bottle that you have to capture in order to be successful in the business is extremely difficult.”

One of the show’s biggest assets when it is airing is that it is able to find some great talent via people who have previously had major-label deals, or others who are under management and are not necessarily “undiscovered” talent. (Just look at three of the past four winners.) However, many of these people failed to work commercially before the show for a reason, and without a tour or a promotional push like “American Idol” gives its winners, it is hard for them to really get the success early on that they need to succeed long-term.

As we said earlier, Cassadee can celebrate this week having a top-40 country hit in “Wasting All These Tears.” If you do want to read some more news on that, just be sure to head on over to the link here.

Photo: NBC

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