‘Shark Tank’ preview: The JesKa Shoe Company dilemma

Shark TankOn Friday night, “Shark Tank” will be back on ABC with an all-new episode, and the product that we are once again showing off today is a rather interesting one. Why? It’s the sort of thing that sounds really great when you first hear about it, but the devil may very well be in the details.

The basic premise here is simple: the JesKa Shoe Company makes high heels that you can customize, transform into wedges, and add your own flair to. Daymond John compared it quickly to the Mr. Potato Head of shoes, whereas Robert Herjavec actually claimed that it was a “great” idea. From this standpoint, we could see it: for people who are not extremely wealthy, this could in theory give them an opportunity to have the sort of variety that many people with money have, presumably for a fraction of the cost.

Sadly, this is where the problem comes in for us. Wealthy patrons are likelier to just spend $100 on heels and $100 on flats rather than burn through an enormous amount of money on this with a $200 price point. We know that $200 is not a fortune in the shoe industry, but this with so much of the fashion industry being dependent on the name, we think that this product would fare far better appealing to a budget-conscious market in the $60-80 range.

As for the business’ other primary issue, it’s that this is merely a prototype at the moment. How do you show proof of concept when you have no sales to back you up? The fact that fashion guy Daymond used a pretty disparaging analogy does not bode well, but you also have to remember that some preview clips for the show have been misleading in the past.

Do you like the idea behind the product, and would you pay $200 for this? If you want to check out some more highlights from “Shark Tank” this season, you can do so over at the link here.

Photo: ABC

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