Ted Lasso season 3: The goal of next few weeks
As so many of you more than likely are aware at this point, we’re in the midst of a long wait for Ted Lasso season 3. There is no premiere date as of yet, and we have a feeling that Apple TV+ is going to maintain their present strategy.
So what is that particular strategy? In essence, to keep us waiting and don’t say much in terms of what the future will hold, both in terms of a date and some other issues. They’ve been quiet about almost everything since the Emmys; heck, they didn’t even comment on the stories about rewrites, delays, and the show being over-budget. Doing so may have created what they interpreted to be distractions, especially with a show this highly scrutinized in the first place.
Since we’ve been in this metaphorical dead spot for a little while when it comes to news on this show, it feels fair at this point to ask if that is going to change.
What can you hope for when it comes to announcements? No one wants to project a sense of false hope, especially since past premiere-date timelines for the series have been disrupted for various reasons. What we can say is that even if it is subtle, there is still promotion going on during the hiatus. In particular, Apple TV+ and studio Warner Bros. TV may have a goal for the next few weeks.
Want some examples?
If you’re at New York this weekend, there is an exclusive Coach Beard Funko Pop being sold at the local Comic-Con. Meanwhile, we know there are costumes aplenty at Halloween stores all over the country and then also AFC Richmond in the new EA Sports – FIFA game. The problem is that none of this merchandise and/or promotion actually has a connection to season 3 and/or when it is coming out. Apple may just be letting this other stuff sustain publicity for the show, and they can bring out some more, bigger stuff a little bit closer to the planned premiere date. We’re still sure that we’re going to get a trailer and some other good stuff, even if they are making us wait a little while longer to see it.
Rest assured, Apple TV+ does want Ted Lasso season to be huge. They just have their own internal timeline that they don’t want to make public.
For now, our anticipation is a winter or spring 2023 premiere for Jason Sudeikis and the rest of the cast.
What do you most want to see in terms of Ted Lasso news over the next few weeks?
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