‘Days of Our Lives’ will likely not be canceled, despite lower ratings
Good news for fans of “Days of Our Lives”: at this very moment, NBC does not have any plans to turn into ABC and start canceling away any more of their daytime dramas when the going gets tough (even if they have already done that in the past).
While at their Television Critics Association event on Sunday, the question of course came up to the Peacock’s programming head Robert Greenblatt about the future of the show, which is currently ranked in last place among the soaps still on broadcast TV. However, he gave a pretty solid vote of confidence that the show would not be put out to pasture, even if he stopped short of saying for sure that it will be renewed after its contract expires in September:
“I think Days is going to stick around … I don’t know that I’m at liberty to say that officially yet, but it’s not going anywhere.”
Soap operas have become a dying breed, with “Days of Our Lives” joining “The Young and the Restless,” “The Bold and the Beautiful,” and “General Hospital” (the only remaining soap on ABC) as the last shows standing in a genre that once dominated all three of the major networks. Two of ABC’s canceled soaps in “All My Children” and “One Life to Live” are inching closer to a deal that will bring them online thanks to the help of a mysterious new company called Prospect Park (who bought up their rights), and it is starting to actually look as though these shows could end up coming on the air at some point during 2013.
Given the decline in soap ratings these days, how long do you think that “Days of Our Lives” can last? If you want to read some more news on the “All My Children” revival, you can do so over here.
Photo: NBC