So what does this decision mean in terms of the long-term schedule, or even its overall performance? We think that there are a few different things to talk through within this piece.
Before we go any further, why not watch our review of the season 3 finale, in the event that you have not already? You can do that below and after you do, be sure to SUBSCRIBE to Matt & Jess on YouTube! We’ll of course have review coverage throughout season 4, and that’s without even mentioning some of the shows we’re covering this summer including American Horror Story and Animal Kingdom.
Provided the reports of a November premiere date are true, what that implies is that Yellowstone season 4 will be airing throughout the holiday season. For a lot of shows, that can prove to be risky since people are often preoccupied doing other things. Yet, we think the Paramount Network is banking on this being a successful move for a couple of different reasons.
Take, for example, the fact that Christmas Day falls on a Saturday this year — therefore, Paramount could air a new episode on December 26 if they wanted to and they won’t run the risk of losing a ton of viewers. They could view this holiday window as a chance to score a lot of viewers when there aren’t a lot of options elsewhere — NFL is really the only other thing happening in a big way at that time! The network may also be looking at daytime NFL broadcasts on CBS as a way to better market the show.
The other benefit of the delay is something that we mentioned yesterday — more opportunities to report the upcoming Y: 1883 prequel series, which is supposedly kicking off production this summer.
So while this premiere-date pushback may be frustrating, we do think that it was made for a number of smart and sound reasons. We just have to see now if this particular risk pays off.
Do you think the Yellowstone season 4 premiere date delay will help the show in the long-term?
Be sure to share right now in the attached comments! After you do that, stick around for all sorts of other news. (Photo: Paramount Network.)