“American Idol” seems to be desperate for us to remember one thing leading up to the start of season 12: Phillip Phillips won the show last year, and he is a big success. Not only that, but they also want to remind you that neither “The X Factor” nor “The Voice” has produced a star of his caliber ever since premiering over a year ago.
Just like countless other promos before it, Phillips’ coronation song “Home” is featured here, and it is accompanied by longtime judge Randy Jackson speaking about why his show is the “gold standard” of reality singing shows. Basically, he is doing just about everything that we talked about here: taking subtle swipes at the other shows for trying to match their already-established greatness.
There are still some issues with this promo, though, that we need to point out here:
1. Although “American Idol” may still be the cream of the crop when it comes to singing shows, “The Voice” still did top in when it came to the 18-49 demographic at times early on last year following its enormous post-Super Bowl start.
2. Why in the world were Adam Lambert and Kris Allen snubbed when it comes to their list of most-successful contestants? Did someone forget that these two sold over a million singles each? We guess that there are only so many contestants that are able to fit onto the list, but it still comes across as a little strange that these two would be left out considering their talent.
What do you think about this promo, and do you find it arrogant or appropriate for “American Idol” to be touting themselves as the best? If you want to check out a brand-new performance featuring Phillip at the Walt Disney World Christmas Parade, you can do so over at the link here.