So what sunk this show in the first place? We’d say first and foremost, it’s the a sheer lack of ABC marketing. This is a show that probably needed a more extensive promotion campaign than most, largely because of the fact that it doesn’t have any major stars. On paper, though, the idea of a mystery series all about magic should have been appealing, really to the point where had it been promoted a little differently, it should have worked. ABC found success for years with Castle, a show all about a mystery author who solved crimes with the help of a formidable partner. Deception had the same sort of potential.
You can argue here that another problem comes mostly via its timeslot. Sunday nights at 10:00 p.m. Eastern have show themselves to be quite murderous for ABC for a rather long time now — for some more evidence of that, just look at the likes of Ten Days in the Valley or American Crime last spring. ABC tried to make Quantico work in a different timeslot after it couldn’t get any traction here — so far, Shark Tank is the only thing that has held its own here over the past couple of years, most likely because it’s a zero-commitment show with a simple, accessible premise at the heart of it. You can get in and get out without a problem at all.
If there is an update on the show’s future, including a possible new home, we will let you know. Alas, we’re just now altogether optimistic about it at present.
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