The value of Outlander marathons and the latest Weekly Roundup
One thing that’s clear is that most Starz subscribers have an opportunity to watch Outlander whenever they want, regardless of if it’s airing on TV. The series is available both on the app and on demand. Starz obviously wants their show to be as enormous as possible, so they want to give new viewers a chance to catch up! Having episodes readily available is the best way to do that.
So, with the app in mind, why is there still value in Outlander marathons? The answer seems to be simple: Old-school viewers. As crazy as it may seem, there are still many people out there who choose to watch Starz on television and don’t have much of an interest in checking things out via other means. They just want to check things out via traditional means. Maybe they’re really bored this weekend and simply decide to give the show a shot because it’s on. Obviously, Starz does generate solid ratings from these marathons given that this is far from the first time that they’ve ran a stretch of Outlander episodes like this. Plus, tacking on an exclusive season 4 scene tonight (airing at 10:00 p.m. Eastern) is a further incentive for viewers to watch and for fans to re-subscribe for a month when they were not planning to do so previously.
Ultimately, Outlander marathons have value — even if running them only helps live viewership by 1% in the future, that’s still 1% of an audience more than the show was receiving previously.
Related – Check out the latest edition of our Outlander character questions series focusing on Fergus
Now, the latest Outlander Weekly Roundup
It’s been a pretty eventful past seven days for Outlander, at least in comparison to some past off-seasons below. Check out some of our latest and greatest headlines, if you missed them the first time around.
Outlander may get a two-season renewal – We didn’t think that this was going to happen for much of last year; however, now it is looking a little more like a definite possibility.
First Outlander season 4 photo – If you missed our analysis of this Caitriona Balfe – Sam Heughan image, be sure to check that out!
Some struggles remain for Outlander Facebook communities – In the wake of the Counterfind incident last fall, not everything is stable just yet.
More Caitriona Balfe honors – Awards season is not over for Balfe just yet.
Caitriona and Sam’s summer convention schedule – Just in case you want to know when some of your favorite cast members are going to be appearing at conventions this summer, this is an opportunity to figure that out.
As always, we welcome some of your thoughts on this story in the comments! Check back after 10:00 p.m. Eastern tonight for more of our thoughts on the season 4 scene. You can also like CarterMatt on Facebook for even more updates all about Outlander. (Photo: Starz.)