Outlander season 3 and putting the world into motion
What do we mean by that? It’s still a relatively innovative technology, but basically it’s a way to add a little bit of sparkle to a promotional photo by putting a shot in the midst of a moving or interactive background. The phrase “motion poster” is certainly bandied about for many of them, but we’re not quite sure we’d call these new images, shared by Starz on Twitter, posters by any means — they don’t give you any information about the show or the September 10 premiere date.
Given that we are less than two months away now from the premiere and Starz has recently shared many of them, we thought it may be a fun exercise to take a look at some of these, their execution, and what we’re meant to draw from them as a viewer.
1. Claire’s longing – It’s obviously clear that Caitriona Balfe’s character is not altogether happy in her new life in Boston. She may love her daughter Brianna very much, but there’s that hole in her heart left by Jamie.
This image is really all about the placement of Claire’s eyes — even when she’s in front of a fire (a place that really should be indicative of comfort and relaxation), she still finds herself distracted from what is her task at hand. She’s looking, and waiting, for something to happy that may feel a bit like an impossibility.
2. Desperation from Jamie – You get a small sense of that in his own eyes, with the intense backdrop of war behind him. He knows that Claire is gone, and he does have to fight for his clan — yet, somewhere underneath the surface, we do like to think that he’s also fighting to see her again. Her first appearance in the world was an impossibility, so who’s to say that lightning will not strike twice? Anything here is very much possible.
3. Happy birthday, Brianna – Like with the other photos that we’ve discussed, you’ve probably seen variations on this for a while — this scene was also a part of the season 3 teaser. What stands out to us now that we’ve got it on freeze-frame is something that we’ve seen across multiple different photos now: Is there a single occasion in the season 3 press material where Claire is making eye contact with Frank? Often, she’s either looking towards her daughter or off into space.
Ultimately, the biggest thing that we have here is endless praise for Starz, who are doing very much a tremendous job at getting the word out on this season. Given that we have been rather hard on other networks for their perceived “support” of shows (look at NBC and The Night Shift or Syfy with some of their Friday programming), we’re not blowing smoke here when we actually celebrate a network doing something right.
What do you think about the way that Outlander season 3 is being marketed by Starz at the moment? Be sure to share below!
distachio
July 17, 2017 @ 11:24 pm
“Is there a single occasion in the season 3 press material where Claire is making eye contact with Frank?”
Yes. The photo with Claire in her hospital bed holding newborn Brianna looking at Frank — both of the no doubt trying very hard to make a connection with each other.
hester1
July 17, 2017 @ 12:11 pm
You’re kidding, right?
Danica Fordham
July 18, 2017 @ 6:37 am
I agree with hester1. There is no eye contact with Frank. I know we need to see what happens when Claire goes back. She still wants Jamie but unfortunately she thinks he died in the Battle of Colleden.sorry for miss spelling the word. I keep wondering who had it worse Jamie or Claire? At least Claire has a piece of her true love with Brianna, but thinks Jamie died. The you have to wonder how Jamie feels. Clare’s gone there’s no reason for her to come back for him. He told her to go,he was going to fight to the death if he had to. So why would he think she would be back. I know we need to see both sides of the story, but please don’t let it go on forever. We want them back together. I love you Tobias, but less Frank more Jamie and Claire. Please ??????❤❤❤ They are ?????????????
Pam Sloan
July 17, 2017 @ 12:14 am
Just at first glance, these “motion photos” seem a tad amateurish and cheesy. I think technology is more advanced than this. I don’t see the point in them.