The news broke late last month that Patterson would be embarking on this venture; it’s exciting, but he’s clearly also taking his time in order to ensure that he makes it perfect. Speaking to Wealth Management, the actor passed along the following message:
“I’m developing my own coffee brand … We’re almost ready to launch, but we want to have our ducks in a row before we come out with it.
“Quality coffee is something that I am obsessed with. It’s the thing I look forward to every morning and throughout the day and throughout the evening and now throughout the middle of the night. It’s going to be called Scotty P’s Big Mug Coffee.”
We feel pretty darn confident that this is also something that is going to be enormously successful; obviously, he cannot name it off of his character on the show (too many rights issues), but if he does find a way to tap into that audience and the people who love Luke, it feels pretty fair that there’ll be some demand there. There certainly was when Netflix, as a means to promote Gilmore Girls: A Year in the Life, opened up a number of pop-up locations of Luke’s Diner. Everyone wants to feel like they are a part of something that they love, which is why AMC did something similar with Los Pollos Hermanos and Better Call Saul. Traditional models of promotion these days are expected; you have to think more outside of the box.
Will this get us a Gilmore Girls season 9?
Hardly, given that there are no plans at present for creator Amy Sherman-Palladino to continue the franchise — though it hasn’t been entirely written out, either. What this basically does is open the door for there to be potentially more opportunities to get people talking about the show, albeit indirectly, and we certainly don’t think that this is a bad thing.
If there is one significant disadvantage to the way Netflix releases much of their content, it’s that its buzz is incredibly fleeting. Because of the way that all episodes are released at once, most diehard Gilmore Girls fans were through with all of A Year in the Life within a few days. If they had been spaced out a little bit, maybe the consistent buzz for more would have lasted longer.
There’ll be plenty of time in the future to talk about getting more of the show — for now, cheers to Patterson for capitalizing on his and Luke’s love for coffee. Hopefully it pays off.
Want even more news on the show?
Then we suggest that you head over to the link here, since that is where you can check out our official Gilmore Girls story archive. (Photo: Netflix.)