Saturday brought one of the greatest surprises of the entire renewal season, as Timeless rose from the ashes over at NBC. The network clearly decided that the series starring Abigail Spencer and Matt Lanter was worth another shot despite some lower live+same day ratings; the commentary from the fans following the cancellation did not hurt.
Now, another question is worth pondering: Is Timeless season 2 better off airing in the summer, or at some point earlier on in the spring? When the news first came out about the surprise renewal, one of the elements of it that was surprising was the notion that it would come in the summer. After thinking about it, though, this does make a bit more sense. Bringing Timeless on the air at that time reduces expectations, and there will be a good family audience available given that children are out of school and can stay up a little bit later at night. One of the issues with season 1 of Timeless was the fact that it aired at 10:00 p.m. Eastern time, and even with a good lead-in, many of the families who may have been willing to watch fell by the wayside.
Think in terms of a Timeless in the summer airing on a Wednesday or Thursday night at 8:00 p.m. Eastern, a time when there could be more prospective viewers around. Could this turn the show into a bigger hit than in season 1? In theory, there is a reasonably good chance, especially with less competition elsewhere.
Unfortunately, here is the major downside to such an idea — this would effectively mean that Timeless would be off the air for a good 16-18 months between the end of season 1 and the start of season 3. There are many diehard fans who no doubt would watch, but there are also many casual fans who may not have much knowledge that it is back. There is already going to be a struggle getting the word out to people who loved the first season but who now think that the show is over.
One of the unfortunate things about the timing of this announcement is that it happened on a Saturday. The percentage of people actively checking the news on Saturday, as opposed to during the week, is probably fairly low.
Think of the comments as an informal poll: When would you prefer to see Timeless season 2 on the air, or does it matter in your mind? Sound off now below! (Photo: NBC.)