‘Shark Tank’ video: Can Innovation Pet prove itself worthy of big valuation?

Shark Tank -There are a variety of different products that are of interest in one way or another on Friday night’s new episode of “Shark Tank,” but to us there is almost no doubt that Innovation Pet ranks fairly high on the list.

What the company sells are creative pet toys that do something more than just entertain your pet; some of them even do so without requiring you to be the person entertaining them. We really like some of their sets for cats, in particular, since one of the hardest things to do sometimes is come up with good ways for cats to entertain themselves.

So when it comes to quality, we have zero doubt that Innovation Pet delivers. What we worry about is the valuation. They are not only asking for a ton of money in $250,000, but also are putting together a value of $5 million on their business. Without knowing their sales, that’s a pretty high number for a product on this show that is not in the tech industry. Pet brands are often very difficult since there is so much competition; we do think that these are nice, but they are really going to have to come out with some great numbers to make this worth that value.

Even still, we’d be shocked if they made a deal for what they asked for. The majority of Sharks value themselves at a number higher than what some of the richer companies come in with.

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