‘Shark Tank’ revisited: BeatBox Beverages, the Oilerie, Honeyfund, EmergenSee
Tonight marks the final “Shark Tank” repeat in a week-long marathon of daily episodes, and there are a variety of different interesting products in this one! It has been a good while since this particular installment first aired, and the fun thing for us is that this gives us an opportunity to actually see if any of the business featured have raised their game … though the irony here is that things don’t seem all that different for one or two brands listed below compared to when they first entered the tank.
The Oilerie – Since the show it feels like the website has been upgraded slightly, and while there could be even more information about what makes each individual olive oil special, there is clearly something here that the company is doing right as they continue to expand to a variety of different cities.
Honeyfund – Can you still fund your honeymoon? Definitely. We feel like the base idea for this business is still the same, and there is really one thing that you can do with a company like this to boost sales: Make sure people know about it. You have a very specific clientele, and this has to be better than any other alternative out there. Superficially, it feels like the same business that was around on the show.
EmergenSee – We still think the idea of the app to contact people in the event of a crisis is sound, but with so many different alternatives from 911 to regular social media to even Periscope now to capture emergency situations, there’s less of a proprietary need for this one in our ideas. We’re probably down on it more now than when we were when it aired last fall.
BeatBox Beverages – Mark Cuban put a lot into this brand when they first showed up in the tank, and we do get the sense that this company is full of people who hustle and really sell this brand as something young, different, and hip. The products seem to be roughly the same as they were when the show premiered, but we feel like at this point their challenge is more about establishing a culture for a product that they really like.
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