M&Ms Super Bowl commercial 2018: Red becomes Danny DeVito
In this article, let’s discuss the M&Ms Super Bowl commercial, one that you had to assume was coming.
The premise – After spending most of his life in danger of being eaten, Red decides to become human for a day. With that, he transforms into Danny DeVito and, for a little while, nobody wants to eat him! Unfortunately for him, things start to go a little bit off the rails a little bit when he stands in the street and gets hit by a bus. (It’s true — you could’ve seen the ending coming a mile away.)
Brand recognition – Brilliant. One of the best things about M&Ms is that they have a consistent narrative that they’ve set up over the years and played into time and time again. The M&Ms are afraid of being eaten, and they always recognize that they are a hot commodity. The candy’s all over this ad so you’ll never have even a remote chance that you won’t know what this spot is all about.
Related – See more Super Bowl commercials and grades
Creativity – It’s a very different twist on the M&M spots we’ve seen over the years. Casting DeVito was also perfect since he’s able to have a sense of child-like whimsy despite being in the business for decades. He’s also one of those few stars who is almost instantly-recognizable to people no matter their age.
Our overall grade – B+. If it had a better ending to it, we’d probably proclaim it to be a much better grade than this. We laughed and it was super-memorable, but you also know that this commercial is going to play a hundred times over the next week and you’ll get sick of it all over again.
What did you think about this Super Bowl commercial? Share some of your thoughts now in the comments! Also, you can like CarterMatt on Facebook for some other updates on the big game and more. (Photo: M&Ms.)