When it comes to new and inventive ways of promoting “White Collar,” USA may have just come up with a personal favorite: Turning the show into a beat poetry event.
The video below is really anchored by Willie Garson (Mozzie), which is a cool choice in itself given that Matt Bomer is the man that most people used to identify the show with. Bomer is still featured pretty prominently throughout, but in flashes to the show past, present, and future rather than actually suddenly going up on stage with Mozzie and reading some cool poetry of its own. This is the sort of old-school hipster-when-it-was-cool thing that we really enjoy seeing on TV … and we really don’t see it enough.
Obviously, USA is well aware of the fact that there is a need to promote “White Collar” this time around in as clever a way as possible. You are premiering the show at a time against “The Voice,” and where there are a number of other big programs airing on network TV that could become somewhat overwhelming. The only thing that it maybe has going for it? Viewers are not really responding that well to anything else in that time-slot in terms of it being a monster hit, and the biggest competition may just come from “NCIS: Los Angeles.”
In the end, there is so much to look forward to here, including returning villains, new love interests, and also the opportunity to see what happens when Neal has to help Peter.
Do you think this promo is just as cool of a marketing idea as we do? We want to hear some of your thoughts on the subject below! Meanwhile, be sure to visit the link here if you want to see who Bomer’s Neal Caffrey is going to be facing off against this season.