Therefore, we turn to a show in “Hannibal” that smartly took advantage of the power of Twitter during Thursday night’s (rather excellent) new episode. If you looked at the social-networking site, then you were quick to notice that #EatTheEmmys was a trending topic, and that the show’s official feed, along with that of a number of producers (including the mastermind Bryan Fuller), were all using it while live-tweeting about certain elements of the hour.
So why is this brilliant? Because it’s much more effective than putting a banner ad on an industry site with a “For Your Consideration” label added to it, and it is also something that you don’t have to pay anything extra to do. Just by getting other people to tweet about the episode, they generated enough attention so that people who were not even watching the show would want to know what the trend was about. They clicked on it, realized that it was about “Hannibal,” and possibly snagged some new viewers. With the recent pickup for another season, you don’t have to worry anymore about getting into a show that will just be canceled in a number of weeks.
When you compare this to some of the elaborate ways that other networks and studios are spending money right now, how brilliant do you think that this strategy is? Share your thoughts below! Also, be sure to click here if you want to read more about the show coming back.