In case you were wondering why there are rumors about Fox canceling “The Cleveland Show,” you don’t really have to look any further than the latest ratings for Sunday night’s primetime schedule. While this past episode did not have the benefit of airing on a night of all-new programming, a 0.9 rating in the 18-49 demographic is awful no matter how you slice it. It cannot even use the 7:30 p.m. timeslot as much of an excuse.
Really, we do feel for “The Cleveland Show” in that it was in some ways screwed by the schedule, though Fox clearly knew it was the lowest-rated of their Seth MacFarlane shows, and thus had no problem shoving it there to make way for other new programming.
“Once Upon a Time” on the other hand is in no way getting canceled, and you can say that the ABC series has been victim at times this season to its own scheduling issues. While we’ve defended at times the network trying to air the series with several small hiatuses versus one rather long one, the numbers clearly suggest that it’s not working. After all, a 2.1 rating is far from what the show had during its early days last season, and the only other thing you could blame it on is the show’s quality (and we actually think that this is a much better show now than it was during the pilot).
The only other thing worth noting is that “All-Star Celebrity Apprentice” drew a 1.6 rating, which is down from last week but still tolerable. We felt earlier this spring that this was a show on its last legs, but with “Ready for Love” canceled and with so many other series struggling, we could see this show yet again being Sunday-night filler after football season ends early next year.
If you want to read our take on what is coming up for “Once Upon a Time” season 2, you can do so over at the link here.