In looking at the Friday-night TV lineup at the moment, there is really only one logical reaction you can have to the ratings: ugh. Most of the network’s attempts right now to put scripted fare on the night are admirable, but for whatever reason they have stuck so many things appealing to the same audience at one time. (Note: all ratings listed below are in the 18-49 demographic, what advertisers look for more than total viewers.)
For some evidence, just look at the mere fact that 9:00 p.m. Eastern featured last night “Golden Boy” (1.0), the return of “Grimm” (1.5), the lowly-rated “Cult” (0.2), and the also-poorly-rated “Touch” (0.7). On the surface, all of these shows really do appeal mostly to men, and many guys choose to go out on Fridays to begin with. The one show on the night with the largest audience was “Shark Tank,” and it succeeded in scoring the night’s best figure in a 2.0.
If there is any silver lining for the rest of the night’s lineup, it is that “Nikita” rose up again to a 0.4, which probably helps to secure its likely fourth-season renewal. Meanwhile, “Last Man Standing” is clinging on for dear life over on ABC with a 1.5.
The news was not great at all for the second season of “Fashion Star.” NBC once again failed to give “Grimm” a good lead-in, as the 0.8 rating here is beyond atrocious, and shows that the network really made a mistake in bringing the show back (even though the format actually was tweaked to be a little bit better in the premiere).
Who do you think were the biggest winners and losers from the Friday-night lineup? If you want to read our full review for the “Fashion Star” premiere, you can do so over at the link here.