While it is hard to use YouTube views as the sole barometer for the ratings success of the show, the numbers that are coming in now for the season 3 trailer of “Game of Thrones” suggest that not only is interest still growing for the George R.R. Martin adaptation, but the numbers are going to be the strongest the series has ever seen when it premieres in March.
Thus far, the trailer (which you can see over at the link here) has drawn close to 6 million views as of this writing Sunday at 4:50 p.m. Eastern time, a day and a half after it premiered on “Jimmy Kimmel Live!” as an exclusive. This is in contrast to the second-season trailer, which (per Entertainment Weekly) drew 3.5 million views within its first two and a half days online. At the time, this was a record for the network when it comes to volume over a short period of time.
Therefore, not only is the new trailer breaking old records for HBO, but it is also doing it in an even smaller window of time. You can attribute this to more and more people using YouTube, but it’s also hard to deny that more and more people are getting drawn into this world. One of the biggest advantages of “Game of Thrones” is that the series, unlike broadcast shows, is only ten episodes a season, which means that if you are dedicated enough, you can catch up on the entire series over the course of a weekend and still have time for a decent night’s sleep. Roughly, you can watch a full season of this show in around the time it would take to watch a single season of a 24-episode season of “Grey’s Anatomy.”
Do you think that we are going to see a direct correlation between trailer views and ratings for “Game of Thrones” season 3? In case you missed the link earlier, you can watch the trailer just by clicking here.