Who knew that “Dance Moms” is continuing to grow in popularity? In all honesty, it was starting to feel as though the Lifetime reality show peaked back in 2012, as we had not seen or heard much of the controversial Abby Lee Miller over the past several months.
Therefore, there are a couple of things that make the show scoring a series-high 2.8 million viewers (half of them being in the key 18-49 demographic) all the more impressive. Not only was this seemingly a reality show that had already run its course, but “Dance Moms” managed to pull this off for a 90-minute special (which can occasionally lead to viewers losing interest over time), and with it airing on New Year’s Eve. It’s possible that the show benefited from not having that much to compete against; but then again, it is quite possible that the show benefited from not really having that much to compete against on the night save for college football (which certainly has a very different sort of audience).
Is it possible here that Lifetime has learned something that many reality shows have not? Definitely, since they actually made some sort of effort to promote it while at the same time not pulling a “Jersey Shore” and placing shows on about it year-round. You have to give viewers a little bit of time to miss what you are doing, after all, and Abby and company managed to really pull this off. It will be interesting to see if these ratings keep up, as we doubt it based mostly on the fact that premieres tend to always draw larger audiences.
Are you surprised at all by the “Dance Moms” ratings? Be sure to share your thoughts below, and you can read some recent controversy related to the show over at the link here.