In some ways, we do very much understand the change to the voting on “The Voice” that puts so great an emphasis on iTunes sales: it makes consumers put their money where their mouth is, and the basic assumption here is that if someone is willing to pay for music now from a given artist, they will do so again later once their solo album is available.
However, there is also a flaw in it exhibited by Amanda Brown’s exit last week: what if someone wants to support an artist, but just doesn’t like songs on any given week enough to vote? There’s also a difference between wanting to purchase original music from someone and covers that do not stray too much from what the original versions are.
(Warning: the following contains possible voting spoilers. Read at your own risk.)
The iTunes results are starting to come in now when it comes to the final four this season, and if we were to use iTunes as a sole indicator for voting (which seems to be smart based on what has transpired all season), Trevin Hunte is probably heading home. The other three remaining artists in Cassadee Pope, Terry McDermott, and Nicholas David are all currently in the top ten, which gives them that all-important multiplier they need to surge on through to the final round.
Considering that the purchases from iTunes are also being used in a cumulative way this year, there is one other thing that we can take from this: Cassadee is almost sure to be drowning in confetti come next week. This is the third straight week she has notched a #1 bid on iTunes, and her cover of Miranda Lambert’s “Over You” has continued to sell over a week after she sang it live. You can call part of this the Blake Shelton bump, but the other part of it is that she has given a series of fantastic performances that make her most deserving of taking home the title.
Do you think Trevin is going home, or is it possible in your mind that he could have one of those “silent” voting blocks who calls in all of their votes and are not tech-savvy? If you want to read our review of the final four performance show, you can do so over here.