Welcome to another edition of Outlander notes — and this one is definitely for all of the beverage fans out there! Odds are, you’ve heard a great deal about Sam Heughan’s Sassenach Spirits; meanwhile, you may have heard some teases recently about Caitriona Balfe and an upcoming gin label. Consider this article your latest update on both!
Let’s begin here with Sam, as today he confirmed that his Sassenach whisky will be made available in California, Texas, Florida, New York, and then also New Jersey. That makes sense as a starting-off point! These are five of the most-populated states in the country (technically, California, Texas, New York, and Florida are all the top four), and there are plenty of other states coming in the future. There are a lot of Outlander fans in all of these places! Rolling out a new brand of anything is a lot of work, but it is exponentially harder when you’re doing something in the beverage space. Think about it this way — you’re having to find a way to acquire all of the right licenses, but market it both to fans of the show and also whisky fans alike. The more crossover audience you have, the better you are going to be in the end.
Rest assured that we’re excited to see what the future holds for Sam’s new company — if anyone is going to be able to sell a Sassenach branded whisky, it’s clearly going to be him.
Want a video take on where Outlander is going from here? Then watch our latest discussion at the bottom of this article! Once you do just that, remember to also subscribe to CarterMatt on YouTube and then also view our full show playlist. We’ll have further updates coming before long.
As for Caitriona Balfe, she is also doing her part to tease her forget-me-not themed Scottish gin — it seems to be in the earlier stages, but it does feel as though it is going to be geared towards promoting and preserving the arts. In a new post on Instagram (see below), you can see some of how she is promoted the brand already! It’s a way to make it clear from the get-go that it is message-based, and that may help some sales in the long run.
Are you interested in picking up either of these products?
Be sure to share right now in the comments! Also, remember here to stick around in the event you want some other news. (Photo: Starz.)
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