On Sunday night, Outlander proved further that when there is no primetime NFL football and no awards show on the air, it wins big. How else do you describe the strongest ratings of the season?
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This past episode, entitled “If Not For Hope,” ended up drawing almost 1.27 million viewers live — an increase of more than 100,000 versus the week before. While we did anticipate the best ratings of the season for this episode, it was hard to anticipate the numbers being this big. It shows further the enthusiasm that is still out there for the series, and also that viewers all over the world are still enjoying what he show is producing this season.
We’ve said it before when the ratings were lower for this season, and it does still bear repeating that live+same-day ratings only matter to a certain degree with a show like this. What Starz is really looking for even more than total viewership across every measure (which includes DVR viewing and app views that aren’t counted in this live estimate) is subscribers. That’s not information they release publicly, but that’s why the series is considered a success more so than anything else. This show has a loyal audience who will purchase Starz just for the sake of watching this show. The true value of the live viewership, at least to us, is that it shows a sense of immediacy among viewers that they have to watch when it’s live! This season is taking on an interesting trajectory in that it’s getting bigger ratings as it goes. Last season, Outlander peaked with the Print Shop episode, which does remain the most-watched installment of the show to date.
Do we expect another increase for season 4 episode 12?
In a word, no — but it’s not because of quality. It more has to do with the AFC Championship Game airing on CBS. Kickoff for that game is going to happen starting at 6:40 p.m. Eastern time, so it will bleed directly into primetime. We don’t think it’s any coincidence that the two best-rated episodes of Outlander are the two without NFL football airing against them. We didn’t think that there’d be as big of a crossover casual audience between the two, but the proof right now seems to be in the numbers.
What do you think about the Outlander season 4 episode 11 ratings overall? Be sure to share right now in the attached comments. (Photo: Starz.)