Tonight, Fox is airing the premiere of their The Masked Singer adaptation, and we definitely had some questions as to whether or not this version of the show could work.
The big struggle for this show is simply this: Trying to find a way to capture viewers attention with a format that’s already well-known in other parts of the world. Plus, how is the US version going to top what the Korean version did with Ryan Reynolds? This is a series that looks great as a novelty and has some fun people involved, but it’s going to have to prove itself as a long-term institution over the next few weeks.
If there is one thing that we can say with confidence at present, though, it’s this — The Masked Singer is already winning social media and in a rather-big way. The series is current trending #1 worldwide on Twitter, and it didn’t even take the full episode airing in order to make it there. This is a clear sign that there is a lot of instant curiosity out there among viewers in the format, and that is the one thing that The Masked Singer really had to hope for going in. Twitter is a brilliant form of marketing in 2019 — it’s basically a self-starter and it’s publicity that the network does not really have to pay for. Trending worldwide is a way for Fox to both get viewers in the door and hopefully create an atmosphere that encourages more viewers to watch down the road.
Is there a downside still to all of this? In theory, sure — take, for example, Donny Osmond trending because the majority of viewers felt that he was under one of the masks. Because of this, there’s a good chance where Twitter could accidentally act as a spoiler and all of the audience could get a little too caught-up in groupthink rather than just figuring out the identity of some of these performers for themselves. That could be a bad thing, but for now, Fox is probably doing a happy-dance in their offices over the social-media showing of The Masked Singer to date.
When’s the next test?
That will come tomorrow when the official ratings are revealed. We don’t necessarily expect The Masked Singer to be a runaway smash hit, but it doesn’t really need to be. So long as the series gets some solid ratings for Fox they’re likely to bring it back — even if it is just for a short run every winter. It’s a good way to fill the hole in the schedule left when Empire goes on break.
What do you think about The Masked Singer premiere and are you watching it? Be sure to share right now in the attached comments. (Photo: Fox.)