Some of the latest ratings are in for The CW’s Sunday-night lineup, and it may be fair to wonder now if this once-great idea by the network is already starting to show some significant signs of wear and tear.
Let’s kick things off here by talking a little bit about Supergirl, a series that has slid down to a 0.3 rating in the 18-49 demographic, which puts it on par with Arrow and Legends of Tomorrow when it comes to recent-episode performance. At the moment, The Flash is really the only Arrowverse show to be getting significantly greater numbers than this, and much of The CW’s programming in general has hit a spot where they are not drawing the viewing figures that they once were.
Yet, as we explain in the video below (subscribe to CarterMatt on YouTube for some more updates), we definitely think that things are still okay for Supergirl + many other CW shows. This is a network that is reliant mostly these days on streaming data, views on the app, and On-Demand / DVR numbers. Many younger viewers don’t really care about watching TV live anymore and they just check out programming more or less whenever they want. That means that for a network like this, it’s rather hard to really bank on just one viewership measure.
For a show like Charmed, they have to actually be rather-grateful that The CW is now measuring viewers the old-school way because if they were, they would be in some trouble at the moment. While the reboot got off to a decent start in the ratings, it has since slipped and this past installment brought in only a 0.2. That puts Charmed on the level of many of the network’s other weaker shows and doesn’t make it necessarily a slam-dunk. We do think that the franchise’s international viability helps it dramatically but, for now, it’s not moving in the right direction. If it continues to shed viewers at the rate it currently is, it is possible that this could be a surprise cancellation in the spring. It needs to find a way to stabilize its audience, though it also has time to figure things out. (What may be hurting it more so than anything right now is airing opposite some extremely high-profile NFL games. That often makes things hard for just about every show on the schedule Sunday nights — other than, of course, the ones that benefit from the lead-in.)
These shows are certainly both revisiting ratings-wise once we get to the other side of the NFL season — think in terms of the spring.
What do you think about some of the latest ratings for Supergirl and Charmed, and are you worried about either one of these shows long-term? Be sure to share in the attached comments. (Photo: The CW.)