Why a Legends of Tomorrow season 5 campaign should start now

Legends of Tomorrow season 4 premiereThrough one week, the ratings for Legends of Tomorrow season 5 are leaving a little bit to be desired over on The CW. The premiere episode generated a 0.3 rating in the 18-49 demographic coupled with a million viewers, and that’s not the sort of ratings start to be excited about. It’s the lowest-rated superhero series on The CW this fall, and we’re in a spot now where there is a little bit of concern coursing their our veins.

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What’s the origin for it? It started with the cancellations of Iron Fist and Luke Cage over at Netflix — sure, we understand that those are different shows from a different comic-book company at a different network home, but it shows that this genre is not immune. There’s been an ever-increasing number of comic-book shows over time but very few choosing to drop the curtain.

Now, add to this the fact that The CW already has four other superhero shows excluding Legends of Tomorrow, and that number could be five with Batwoman eventually coming on board. Something could eventually give here and Legends is, in some ways, the easiest show to cut. It’s not in the December crossover, it’s not as easy to market, and its heroes are not anywhere near as well-known. The average citizen of the world knows about The Flash or Supergirl; they likely know nothing about The Atom or White Canary.

With all of this in mind, it does make sense that we start actually building a campaign to save Legends of Tomorrow now, given the fact that this show is actually the best one that the Arrowverse has to offer. It has the strongest character development, the most humor, and its stories are wonderfully imaginative. It’s escapism TV at its finest and it’s only gotten stronger with each passing year. Season 1 was a mess, and maybe that killed off some of its potential audience. Sometimes, shows need time to be able to find their way.

So if you love Legends of Tomorrow, we implore you to do the following over the weeks ahead: Watch live (especially if you’ve got a Nielsen box — if you know someone who does, beg them to watch!), watch on your DVR, and stream it after the fact on The CW’s website. Do something to ensure that you’re checking out the show and actually allowing the network to get some ad revenue in the process. Promote it on social media and get your friends and family involved.

We’ve said this many times in the past, but it bears repeating — campaigns to save shows shouldn’t happen when you get around to the spring. They need to happen early, since that’s when networks can actually see results for them.

Related Content Check out some more details on the next Legends of Tomorrow!

Have any ideas for making a Legends of Tomorrow season 5 happen? Share right now in the attached comments. (Photo: The CW.)


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