Netflix puts trailers between episodes; is the backlash worth the risk?

As a streaming service, Netflix obviously has a good bit going for it, given that they have an enormous subscriber base and some of the best programming out there including one of our favorite all times shows in the Santa Clarita Diet.

Yet, they often do get enormous social-media backlash from even the slightest change (no one likes change!), whether it be a price increase or a recent strategy that they’ve had of showing trailers for some of their other programs between episodes of their series. Many fans have blasted the recent move, saying that it takes away from why they subscribe from the service which is to avoid watching advertising. The most heartbreaking ones to us as an old-school TV fans are the people claiming that they don’t want to watch TV as their parents once did … which is, for the record, still our favorite way of watching TV. We like being able to have weekly watercooler discussions with people about what happened in an episode of our favorite show and diving into discussions about what could happen next week!

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So is this a problem for some viewers who just want to spend an entire night binging through a full season of Fuller House? Sure, but we don’t really mind it as much as others do since this is a move that could really help some under-the-radar Netflix shows like Atypical or Everything Sucks!. The problem that Netflix has now is that it has so many programs that it’s really hard to keep track of them all without getting some sort of critical acclaim through awards or media; with that, this is a way to bring attention to some wonderful underrated gems.

With that being said, there should be a cap on just how long of a trailer you’re going to be forced to sit through. If it’s a ten to fifteen-second teaser, that’s not something worth complaining about. If it’s a two-minute trailer, that’s a totally different thing altogether. Find a middle ground between user experience and using your platform for cross-promotion.

What do you think about Netflix and their new promo strategy? Share now in the attached comments!

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