The live Lucifer ratings came in earlier today, and as previously reported, they were lower than what we saw for the finale. That was still expected, though, if for no other reason than that the episodes aired on Memorial Day, opposite substantial sports competition, and also didn’t get the benefit of a lot of promotion from Fox. As a matter of fact, we’re not sure that you would have even know that the episodes were on unless you followed the show closely online.
Here’s the super-cool news that we have for you today: The Nielsen Social Content Ratings. These are the numbers that show just how big of a reach a show has on social media and while this can’t quite be monetized in the same way as TV ratings, it’s still important. It is a signal of brand enthusiasm and if you are a smart network or advertiser, you can find a way to use this for your own benefit. This is why we do think tweets and Facebook posts matter more so than some in the industry — with the right promotional strategy, it feels like a streaming provider especially could leverage this enthusiasm to further a show’s reach and monetization opportunities.
When focusing in now on Lucifer and its total impressions last night, it drew (and we’re not making this up) 666,000 total interactions via Twitter and Facebook combined last night — that’s an enormous number that is almost 300,000 interactions higher than the #2 show in The Bachelorette. Given how many people often live-tweet that show, being at the top of the leaderboard here is incredibly impressive. This was a smart, savvy campaign that fans of the show ran to ensure that they captured social-media attention and we do think that it makes a difference.
As for whether or not it makes enough of a difference to get the show a new home, let’s just say that talks are still ongoing. Just imagine how much goodwill any network/provider who picks up Lucifer will have!
What do you think about the performance of Lucifer within the Nielsen social ratings tonight? Share right now in the comments below!
Remember now that you can also like CarterMatt on Facebook for some more news and additional updates on the show the moment that we have them. (Photo: Fox.)