Going into the airings of the Lucifer bonus episodes on Monday night, we felt like it would be an uphill battle to bring in some great ratings. These episodes were airing without much promotion, and also on a holiday that is traditionally very tough on primetime programming. This is a night that saw Elementary on CBS deliver just a 0.4 rating while the season finale of iZombie posted a 0.2. Even the premiere of The Bachelorette, which starred Becca Kufrin who was at the center of national headlines just a couple of months ago, posted a 1.4 rating. That’s the lowest premiere rating for The Bachelorette in its history.
So how did Lucifer do in the end? Think in terms of a 0.5 rating in the 18-49 demographic for both episodes and just over 2.4 million viewers on average. We’re not going to skirt around the truth here — these are the lowest live ratings ever for the show. There are some obvious reasons for it, including the holiday and that Fox was mostly just airing these episodes for the sake of the fans, but whether or not a huge network/streaming home cares about these caveats remains to be seen.
All things considered, we’re not feeling too miserable about the numbers, when Instinct and Deception were drawing 0.4 ratings for their episodes on Sunday. Memorial Day is just rough, especially when you’ve also got competition in the form of the NBA Playoffs (a Game 7, no less) and the Stanley Cup Finals. Not every Lucifer viewer, unfortunately, watches the show live. Some have other commitments and casual fans may have set their DVRs to watch later. These ratings do matter, especially since there is still some monetary value to them.
As for some positive news…
#Lucifer did trend worldwide during the episodes airing — while there’s not a direct correlation between this and financial success, we do think that this matters for a potential streaming home as proof that the show’s marketing will take care of itself. The financial model for a streaming home is a little bit different than network TV, as well. If picking up Lucifer, for example, gets a streaming service a few hundred subscribers in America it didn’t have before, that’s a pretty substantial amount of money coming in. Add to this international performance and other revenue streams, the show could have a chance.
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