What should the Outlander season 3 episode 11 ratings expectations be? We here at CarterMatt think that there’s a reason for more discussion this week than ever before.
As we reported a number of days ago, Outlander is coming off of its lowest ratings of the entire season. 1.23 million viewers caught the episode “Heaven & Earth” and after spending the past four days really thinking over what happened there the biggest conclusion we’ve drawn is this: There were simply a smaller pool of viewers available that night. Diehard fans may have watched the show early on the app, and casual viewers / non book-readers may have just left it on their DVR for later. It was a busy night with the American Music Awards, the NFL, and of course Thanksgiving coming up. There was a lot for people to juggle and that showed with the ratings for other shows including The Walking Dead, NCIS: Los Angeles, and Good Behavior on TNT. All of them posted some of the lowest ratings of the season.
What you always must remember is that when we’re referring to ratings in these articles, we’re talking just about live+same-day ratings. This is not about how many total viewers each episode actually gets because it’s often more than four times the number who actually watch live. The importance of live viewers is mostly to engage the immediate impact of the show, something that is very important to Starz in terms of how they market and promote it. The sooner viewers watch and the more they can proclaim that this is appointment viewing at its finest.
Going into season 3 episode 11 entitled “Uncharted,” there’s a clear reason for optimism — it’s the Sunday after Thanksgiving. Most prospective viewers are home from wherever they traveled to and there are no major awards shows. The competition that is on the air is the same that’s been on there every Sunday. The ratings as of late have been lower so it’s unfair to say that Outlander is going to experience some sort of sudden surge; yet, we do think that there are reasons to expect and hope for a turnaround. This episode could bring Jamie and Claire closer to a reunion and as we near the finale, we do think in general numbers will rise. It wouldn’t come as a shock to see the numbers rise to around 1.4 million again and continue to move in a positive direction up until the last episode. That one will likely draw some of the biggest numbers of the season, largely because there’s a sentiment that if you don’t watch it live, someone will likely come in and spoil everything for you. (Yeah, we know there are spoilers out there in the books, but still.)
What do you think that the Outlander season 3 episode 11 ratings are going to be? Share now in the comments!
If you did miss it, be sure to visit the link here if you do want to see our story preview for this episode. Also, like CarterMatt on Facebook to score some additional news on both Outlander and several other shows we cover. (Photo: Starz.)