How much do winning awards matter to networks as they make their decisions for what to put on TV in the future? Following the Golden Globe victory of Rachel Bloom for “Crazy Ex-Girlfriend,” this is something we wondered.
In our Ratings Bubble Report piece (which you can read here), we stated that this victory may be just enough for The CW to consider giving the low-rated show a second season, potentially when they may not have otherwise due to it being their lowest-rated show to air on the Monday – Thursday schedule. While Bloom (or anyone else, for that matter) is privy to the innermost thoughts of network executives, she did tell Entertainment Weekly at the Critics’ Choice Awards (prior to winning a trophy there, as well) that such victories do in her mind help:
“I’m hoping that the Golden Globe will help push us in that direction, I think it helps … Writing and creating this show scratches every single creative itch I have. It is the most satisfying thing I have ever done, maybe will ever do. So the more that I can do the show, the happier I am.”
One of the other things we are most intrigued about is setting if all of this added buzz for this musical comedy will lead to a ratings boost when the show returns to the air. There is a part of us that now wishes that it was returning this week with new episodes to better capitalize on the hype; instead, the second half of the season begins on Monday, January 25 at 8:00 p.m. Eastern time. We’ll be following the ratings closely after it premieres.
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