‘Fear the Walking Dead’ episode 3 ratings down again

fearWe really wish that we could say that we are surprised by the ratings for “Fear the Walking Dead” episode 3, but in all honesty, we’re really not. It makes sense that the ratings for the show would go down given the fact that the show took a week off for the Labor Day holiday, and also that for the first time the show was up against regular-season NFL football. This is something that always puts a dent in pretty much every show that is not the flagship “Walking Dead” series.

Overall, the second episode of the series drew in total 7.2 million viewers, with a solid 4.6 million of those coming in the 18-49 demographic. This is a drop of more than 10% from the second episode of the show, which was in turn down more than 10% from the series premiere. There are ultimately a few reasons to not be too stunned by this:

1. This is not a show that was coming in with little buzz like the original “Walking Dead.” It was already a huge franchise, and it had an opportunity to appeal to a wide audience. It doesn’t have momentum on its side.

2. Not everyone has loved the first three episodes. We’ve been for the most part high on them, but there is without dispute a significant change in pace for these in comparison to what we get from “The Walking Dead” proper at this point, which moves along at a far faster speed.

3. As we mentioned, there is more competition, and shows tend to lose audience after a week off.

What do you think about the “Fear the Walking Dead” ratings for the week? Share in the comments below, and you can head over here to see our review from Sunday night’s installment! Also, you can sign up here to have some other TV news on everything we cover sent right to you, courtesy of our CarterMatt Newsletter. (Photo: AMC.)

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