You knew most likely that Tuesday night was going to be somewhat of a ratings bloodbath. There was no new episode of “The Voice” on the air, and some other shows such as “Chicago Fire” opted to air repeats.
Ultimately, the failure of “The Dovekeepers” in live+same day ratings is probably the most surprising, given that there was no substantial competition, it had a new “NCIS” (2.1 in the 18-49 demographic) as a lead-in, and it was at least reasonably promoted by CBS. So why did it only draw a 1.0? We feel like the biggest reason is simply that few in America are that familiar with the Siege of Masada, and that is a hard subject matter to educate in the promos. Sure, there are many out there who love Cote de Pablo, but she can only do so much to promote a miniseries. This was just a product that was always going to have a hard time getting big ratings, but we did anticipate it faring better than this.
“The Dovekeepers” can at least still attest to being better than “Weird Loners,” the Becki Newton comedy that aired on Fox after the return of “New Girl.” This is a terrible title for the show, and the premiere rating of 0.7 in the demo proved that viewers are leaving this to be a weird loner all its own. Maybe Fox gives it another week on the air since you’re not going to get ratings that are much better in repeats, but this show should be off the schedule before April ends.
“The Dovekeepers” continues on CBS tonight, and next week most of the networks will be back to their normal schedule. The only one noticeably airing repeats will be The CW, who is giving “The Flash” and “iZombie” a one-week break.
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