Earlier this week, we first heard the news that “Longmire” was being pitched to potential suitors by its studio Warner Horizon, and there were some streaming providers at the front of the pack in terms of possible interested parties. Namely, we are talking here about Netflix and Amazon. Both have their benefits, and both also represent a pretty fundamental shift from how the show has been programmed on A&E the past three years.
Still, a service like Netflix could be hugely beneficial to the service, just as much as the service could be beneficial to it. Why? We’re about to get into that with four simple points.
1. Netflix doesn’t care how old you are – So long as you are giving them money, why does it matter? Netflix charges a reasonable price for their massive content library, and many older viewers have this disposable income to spend. It would also be at this point completely wrong to say that older viewers are disinterested with new media or technology.
2. “Longmire” could cater to a new crowd – Let’s say, for example, that “Longmire” moving to Netflix gets the service 100,000 new subscribers, and these 100,000 people all end up staying with the service for six months. That means you’re getting over $5 million right there, and we don’t think we’re being unreasonable with our viewer estimate. We’re sure that many “Longmire” viewers already have Netflix, and there are plenty of other ways that the show would be monetized. Netflix is very secretive about their inner workings.
3. It could help other properties – Let’s say a “Longmire” fan also gets hooked on “Hell on Wheels,” and these two shows inspire the service to go and find more programming within a Western genre. The real value in Netflix is that you sign up for one show, and then spend months watching others.
4. Finally, quality for all involved – For Netflix, you get a quality series that brings something new to the table. Meanwhile, for “Longmire,” you get a quality company who will work hard to promote your show. We were skeptical about a streaming company offering original programming, but they have hit it out of the park with their marketing for “Orange Is the New Black,” “House of Cards,” and more.
You can go back and read further about some interesting parties over here, and hopefully, we’ll have some major updates soon on the future of the show. You can also sign up today to get other updates on everything we cover at CarterMatt via our official newsletter.
Photo: Warner Horizon