‘Once Upon a Time’ season 4 spoilers: New promo caters to ‘Frozen,’ new fans

“Once Upon a Time” is certainly not hesitating at all when it comes to their new marketing strategy of “promote to new fans first and foremost.” They know that these are going to be the ones that can add to the viewership, and thanks to that, they’re pushing content to them in every way possible.

For example, the latest season 4 promo in some ways features footage that has come back into the world of the show all the way from the first season. This includes many shots from the pilot, and then also some guest characters that you have not seen in a long time as examples of everyone producers Adam Horowitz and Edward Kitsis have implemented into the show.

In addition to all of that, this promo also makes a very good effort to then highlight Anna and Elsa in Storybrooke, and how there will be a sense of nervousness and unfamiliarity to their presence there. For example, Anna tries to introduce herself as “the Queen,” which certainly does not seem to sit very well with Regina. She may barely be anything other than a figurehead ruler of the town at some points, but she still values that title!

So what about the hardcore fans? Think of this promotional strategy a little bit as a way to get some nostalgia on the show’s early years. ABC feels like you are probably going to watch the show, anyway, and to go along with that, there is probably not a whole lot that they can give away of this story without spoiling everything. These are all the most-likely reasons for some of their decisions.

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Photo: ABC