‘Better Call Saul’ spoilers: AMC covertly gets marketing campaign underway

Better Call Saul season 1We so want to give everyone who works in the marketing department over at AMC a serious high-five right now. The team has come up with a very cool way to promote “Better Call Saul” during its production, and they did it without making a press release or starting up some buzz on their end.

As you can see in the Instagram image below, the network has plastered Bob Odenkirk’s character on a billboard advertising some attorney services. What’s with the name James M. McGill? The simple answer to that is that at the time the series starts up, this is the name that Saul Goodman is going by. Not that much else is changed, though: He’s still a lawyer to an extremely seedy group of clientele, and he has about the same moral compass as always.

The greatest thing about this billboard, though? The fact that if you call up the number listed, you can get a voicemail message from the actual character! Smart move all around here, and all AMC really needed to do was create a billboard, and then buy a phone line so that the message could be created. We wonder how many people have already decided to give “James” a call.

We know that you will still be waiting a while in order to check out the series premiere for the show. AMC recently delayed the project, with the only real silver lining being that they did at the same time renew it for a second season.

What do you think of the campaign: Brilliant, extremely brilliant, or something else entirely? Let us know your thoughts with a comment.

Photo: AMC

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