‘The Walking Dead’ uses Andrew Lincoln, Norman Reedus as cornerstones of Emmy campaign

More news -Even though the Emmys may still be months away from airing on NBC this summer, voting season is just about here. This is when everyone starts to cast their initial ballots, where the field becomes eventually whittled down to the small group of nominees that is announced in the summer.

Therefore, this is the time when shows and networks try to get creative, much in the way that Don Draper does while he tries to sell a notable product on “Mad Men.” For “The Walking Dead,” for example, you would think that there would be a certain temptation to post something with a tom of zombies all over it. Instead, the decision here ultimately was to focus the show a little bit more on the people.

The Walking Dead -In the poster to the left (per The Hollywood Reporter), you can see that the network is instead centering the campaign on the show’s human characters, and in this case the performances of Andrew Lincoln and Norman Reedus. We could see both of them getting some buzz for some individual episodes this season, just as we could Melissa McBride for her performance as Carol in “The Grove.”

For “The Walking Dead” to get some awards-show love, the challenge is virtually the same as it has always been. They have to figure out a way to tell more set-in-their-ways voters that it okay to embrace more genre television, and that there are worthy performances being done outside of the traditional dramas. This is a similar problem that has befallen “Game of Thrones,” and while it has scored a number of series nominations, the only trophy that it has to its name is for Peter Dinklage’s performance.

Do you think that this is the right focus for “The Walking Dead” to take for its Emmy campaign? Let us know below! Also, click here to see what is becoming an interesting casting controversy, or here to sign up to get further TV updates via our CarterMatt Newsletter.

Photo: AMC

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