Over the past couple of days, there has been a huge mystery surrounding just what Jerry Seinfeld and Jason Alexander were working on when they were spotted at the classic Tom’s Restaurant in New York City … better known as Monk’s from “Seinfeld.”
Was it an ad for the Super Bowl? Jerry had been pretty cagey in interviews, saying only that it was for a “secret project.” To be fair, this actually wasn’t a full-on commercial, but it was instead a part of the in-game presentation that was both an introduction to the halftime show, and also an advertisement for the “Comedians in Cars Getting Coffee” webseries.
We can’t really grade it as an average commercial, mostly because it wasn’t an average commercial. What it was instead was simply rather strange. It didn’t really have that big of a connection to anything, and was more of a bizarre little way to force something “funny” into the big game’s broadcast … except that it wasn’t vintage “Seinfeld” by any means. While it was nice to see a little Newman cameo in here, if you are going to bring back a show like this one, it better be for something even more iconic than this.
Nevertheless, Jerry can now go back and collect whatever sort of massive money that he got from this and all of the other properties that he has created over the years. “Seinfeld” remains to this day extremely popular, thanks largely to all of the royalties and residuals that he gets from it via syndication.
One of the biggest surprises that came out of this to us is that this little “spot” aired on Fox, given that “Seinfeld” was an NBC property for the entire time that it was on the air.
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