This is where we are now when it comes to how hows are promoted. Not only are you finding out when seasons are premiering, but the release date of some of the trailers has suddenly become an enormous deal.
For some more evidence of that, just see what is happening now when it comes to season 4 of “Game of Thrones,” which we now have some sort of official trailer premiere date to go along with the April 6 premiere date for the show itself. At 8:58 p.m. Eastern time Sunday on HBO, right before the premiere of “True Detective,” the network will air a two-minutes trailer that apparently will contain unprecedented levels of awesomeness. Not only that, but they have released some Vine videos where they start to give you a little bit more of an idea as to what to expect from the show itself. There will be violence, there will be blood, and there will also be dragons.
So why choose to premiere it at such an odd time on a Sunday, and announce it in advance? We can think of two simple reasons:
1. Letting everyone know when the trailer comes out could help them to break some of their old YouTube records.
2. Maybe some of these people watching the trailer live will actually help the viewership for “True Detective,” which the network has really invested a lot in courtesy of having both Matthew McConaughey and also Woody Harrelson in the cast. This move is a win-win; it gives “Game of Thrones” fans what they really want a good two and a half months before the start of the new season, and it also gives “True Detective” an opportunity to enter this season with as good of numbers as it possibly can.
You can also see one of the many Vine videos promoting the new season from HBO below, with this one focusing almost entirely on Danaerys.
What do you think about HBO’s promotional strategy: Great move? Share your thoughts below, and click here if you want to get a weekly
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