‘Hart of Dixie’ season 3 spoilers: Indie band The Hand and the Heart signs up

Ever since the very beginning, “Hart of Dixie” is a show that has both celebrated and embraced music. The episode titles are often lyrics of a song, and some of the acts who have turned up over the past two years include Gloriana and Scotty McCreery; heck, even recurring cast member Claudia Lee (Magnolia) has played some of her original music on the show.

So who is the latest to join in the party? It’s none other The Hand and the Heart. The Hollywood Reporter claims that the folk-pop band will turn up during the third episode of the season (entitled “Take This Job and Shove It,” a song popularized by Johnny Paycheck), and they will perform a pair of songs at the Rammer Jammer in “Shake” and “My Friends.”

So the first reaction to this sort of news to us is always the same: The Rammer Jammer somehow manages to always get themselves an impressive array of talent booked! So why do these sort of gigs frequently happen? The answer is twofold.

For the show – It’s a way to add a little bit more authenticity to the world, as the South is a place where music plays a very important part of daily life. This is a rare example of a non-country act appearing n the show, though.

For the act – It’s quick promotion. You don’t really have to do that much acting, and you just get to come on and have yourself be seen by a new audience. You also typically get a name-drop, and even if 5,000 of the million-plus viewers end up going online and downloading a song, that is more new fans than you would traditionally make performing a standard show.

Want more “Hart of Dixie” scoop? Then just click here, where you can see a new video featuring Jaime King, where she talks about anything and everything that is coming up for Lemon this season.

Photo: The CW