Super Bowl commercials 2013: Danica Patrick, Bar Rafaeli team up for GoDaddy

Considering that the NFL playoffs are starting up today, doesn’t the timing really seem about right to start talking about the one thing that non-football fans really care about during the Super Bowl? Companies are spending millions upon millions of dollars in order to put 30-second commercials on the air during football’s big game, and the mission here is for them to constantly find a way to not only out-do each other, but also fare even better than they did the year before.

When it comes to GoDaddy.com, this challenge is a little bit difficult since everyone already knows what to expect from their ads: there is going to be driver Danica Patrick, women in very little clothing, and the commercial will cut off at the end, telling viewers that they can see more by going to the website. It’s easily a smart ploy for web traffic, and we really shouldn’t have to spell it out for you why.

What we do know courtesy of Patrick’s Twitter account is that this year, she is going to have some major company courtesy of supermodel Bar Rafaeli, who she described in a post as “pretty” and “sweet.” This follows up an ad last year that featured Jillian Michaels of “The Biggest Loser” helping Danica put body paint on a female model. We just hope that there is a little bit more comedy thrown in it this time around: this campaign was shocking the first time that they did it, but since that point it has gotten rather stale, and the shock value is hardly what it once was when you consider how “mature” TV in many ways has become.

If you want to see some other Super Bowl commercial highlights from 2012, all you have to do is visit the story over at the link here.

Photo: CBS