‘Once Upon a Time’ season 4: ‘Frozen’ again takes center stage in new banner

For the fourth season of “Once Upon a Time,” the producers behind the ABC show seem very invested in making sure you know one thing: “Frozen” really is going to be a central theme to the story.

The show’s official Facebook page (see below) put up the latest promotional banner over the weekend, and the message it carried was rather interesting: “Awake, Arise, or Be Forever Frozen.” What in the world is it talking about here? Without a doubt, we are looking at something pretty darn cryptic.

In some way, maybe there is meant to be almost a lesson in this statement to make the most of the time that you have, since you otherwise run the risk of your memories being locked into place, and for your life to not have the same glorious sense of meaning that it once did. (This is, at least, just one theory for it.)

Regardless, the biggest thing to take away from the poster is that ABC recognizes that the diehard fans of the show are going to keep watching anyway, and the people they really need to work hard at recruiting right now are the serious “Frozen” fans. They are the ones whose viewership could really make the show a bigger hit than it is already, and they may be trying to find a way to reach that audience organically, and let them know that it is okay to check the show out even if you are not that familiar with the past seasons that have aired.

What do you want to see on season 4, and are you fine with “Frozen” getting so much attention? Share below, and head over here to get some scoop on stories that don’t have to do with Anna or Elsa. Also, click here to get some TV magic sent right to you via our CarterMatt Newsletter.

Photo: ABC