Entering Yellowstone season 4, the audience grows even more
According to a new report coming in from Deadline, the season 3 finale drew 7.6 million total viewers in the live+3 measurement (which looks at live viewers plus, natch, three days of DVR viewings.) This episode, entitled “The World is Purple,” scored the most viewers for any episode of the show in this measure. It’s a nice record to hold onto, and it shows further that the series is entering season 4 on the highest note possible. This sets the stage potentially for next season to draw even bigger numbers.
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So why is this show capable of continually drawing bigger and better numbers? We think that a lot of it can be attributed to the fact that this show is promoted rather strongly by the Paramount Network across the board — there are frequent marathons of it and with it now on the Peacock streaming service, there is an opportunity for more viewers to get hooked on it there. It’s really defying the odds as that rare cable show that is able to build up more and more of an audience over time. This is an era, after all, where we are seeing numbers declining across the board as people opt for streaming services over broadcast or cable shows.
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Does the success of Yellowstone make you even more excited about season 4?
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