‘Longmire’ season 4: The latest campaign to boost renewal hopes
We’ve done our best to continue providing at least one “Longmire” a story every Monday, and for a while, many of these were story-based.
Unfortunately, the cancellation of the show by A&E has changed that, and we’re left with a variety of more-depressing subjects to discuss. We’ve already touched extensively on possible networks to pick up the show, the actors speaking out, and other reasons to be hopeful. For this story, it is mostly a reminder that the ball is in all of our courts to try to make something happen.
As all of you out there know, Monday night at 10:00 p.m. Eastern is the timeslot the show has called home for the past few years, and this also happens to be when a Twitter campaign is starting up courtesy of the dedicated @LongmirePosse. Basically, use that hour to make as much noise as possible, and we will see if it makes any impact when it comes to possible networks and companies interested in acquiring the show.
There has always been a strange business relationship between Twitter and actually monetizing entertainment, at least in that trending something does not always equal big ratings or huge earnings. However, at the same time it is about awareness. This is an extremely effective way to get the word out, and based on how Nielsen is now tracking tweets and social-media impressions, social footprints are something that networks are looking at when it comes to future marketing strategies. They will far and away choose to pick up a show with an active fanbase, one that will follow them to the ends of the earth, than one whose following remains dormant.
In the end, this is important work that could have at least some impact on the show’s future. It shows that even though the cancellation news has been out for a while, the “Longmire” family still cares about the show, and will continue to support it until it finds a new home.
We’ve got some further “Longmire” coverage coming up soon, so continue to be on the lookout for more of that. (A good link to bookmark is this one.) Also, you can sign up today if you want to get some more scoop on all we cover
Photo: Warner Horizon
Sarah
October 9, 2014 @ 5:06 pm
I live in the U K I love the show best I have ever watched. I was in wyoming this summer so it was great to see all the beautiful country again in the show. I am 35 years old. I think Sheriff Longmire is gorgeous.!! Brilliant TV at its best. Nothing even remotely like it here.
Linda Herrera
September 26, 2014 @ 5:01 pm
Of course T&E?, Trash & Entertainment? (fka A&E) is trying to back pedal for cancelling Longmire. Insulting their audience: apathetic to our
wishes, and intelligence by giving such insulting viewing options. I’ve read they have had a flood of complaints. They even had to hire
new operators to the take a flood of calls. Another website indicated this could be their worst PR problem yet. Ahhhh (*sniff, sniff*) I hope they fall flat on their greedy behinds. See what they say below:
“The issue with Longmire is more about the ownership than the age of the audience.” A&E declared. The studio model is broken and networks just aren’t able to monetize series that underperform in the key demos
advertisers covet if they don’t own a piece of it.
Google it for verification. (Allow for my typos)
It still comes out to: we want to get rich and could care less how we do it. Firstly, I believe A&E set up Longmire for failure. They offered few
episodes, was given a terrible time slot, and gave little promotion; I think they made up their minds about Longmire long before August.
So know our voices are being heard but not considered by T&E? But if one thing we Longmire fans have learned, don’t give without trying. So don’t stop voicing your opinion. I have never hoped so strongly that a
wrongly-canceled show will continue – only on a network that
actually appreciates and supports the gem they acquired. I feel this
has become an issue, on so many levels, we should not sit idly by.
LongLiveLongmire
Peggy Burroughs
September 14, 2014 @ 8:56 pm
One of the beat shows on tv. Why is it that a good western show can’t make it but stupid programs like that new tombstone program is now on & I’m not talking about the one with James Arness either !!
Rene Fitzgerald
September 24, 2014 @ 12:07 am
I never liked western until Longmire came along. I never watched A&E either. No Longmire? So long A&E!
Pamela
September 9, 2014 @ 1:43 pm
Thank you for covering our effort Matt! One of the main reasons I created the Longmire Posse in the first place, was to increase the fanbase’s influence in social media. And subsequent to the news of cancellation on August 28, it became all the more important to demonstrate to any more deserving network home, that not only is Longmire an exceptionally written, directed, written and performed television show – it brings with it a very powerful and influential audience! #LongLiveLongmire!
Teena
September 9, 2014 @ 2:43 pm
A large and true following for sure. The Posse!
foob
September 9, 2014 @ 12:37 pm
#LongLiveLongmire
Teena
September 9, 2014 @ 2:45 pm
#Long Live Longmire!