NBC, Carrie Underwood win big with ‘The Sound of Music Live,’ even against ‘Big Bang Theory’
Overall, a total of 18.6 million people caught the musical, and the 4.6 rating in the 18-49 demographic marks the first time that the nerdy sitcom on CBS has tied or lost in its spot since the days of “American Idol” being much more of a dominant ratings force. This is also a good four times better than what NBC has going on most of the time Thursdays, which should be a sign that if you put something on TV that people actually are interested in seeing, they will check it out.
“The Sound of Music” did end up causing some problems for other shows in primetime. “The Vampire Diaries” dropped down to a 1.0, “Grey’s Anatomy” fell to a 2.4, and “Glee” barely improved on last week’s thanksgiving episode on its way to a 1.1. Basically, This was proof that it is very hard to compete against something that is not only billed as a live event, but has an iconic musical behind it and some major star power in a former “American Idol” winner.
With all of this in mind, don’t expect it to take long for NBC to announce that they will be doing this again, either in the summer or possibly during the holiday season once again in 2014.
Photo: NBC