‘Sherlock’ season 3: BBC publicity stunt reveals January 1 premiere date

Sherlock -For those of you who have been dying to know when “Sherlock” season 3 is going to premiere on BBC One (which is understandable), we now have an answer for you: It’ll be kicking off 2014 in style.

The BBC turned their announcement this week into quite the publicity stunt, as the masterminds behind the show hired out hearses with “Sherlock 01 01 14” written in flowers. They also had #SherlockLives written across the front passenger window. It’s a clever way to remind people that the show is coming up soon, and that it’s definitely worth getting excited over. This premiere date now puts the show on the air over two weeks before its January 19 launch on PBS. This date was revealed long before the British counterpart, which was somewhat of a surprise. But, then again, British networks are known for not revealing their premiere dates until reasonably close to the show actually airing.

Sherlock -This is also a reminder of another thing in that British networks are not afraid of, and that’s airing new programming on holidays. This is a week after the BBC launches the “Doctor Who” Christmas special on the holiday itself, and ITV is doing something similar with “Downton Abbey.”  This is a pretty fantastic assortment of programming that should help you get through the fact that there is no new programming at all for most of the American networks in this span of time. They are much more afraid of holidays and Saturdays killing their ratings than most networks in Britain are.

Season 3 of “Sherlock” obviously begins with the reveal that Benedict Cumberbatch’s character is alive, and he will have to eventually make this revelation to others (including Watson) while solving some of the latest cases. Just like with previous seasons, there are only three episodes that will be coming up and we will have all the news as it hits here at Cartermatt.

Want to read some more “Sherlock” scoop now? Then just click here, where you can see the full teaser trailer.

Photo: BBC One, Twitter / Sherlockology

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